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Controversial Royal Navy Recruit Video

January 11, 2010

Heartbeat - Life Without Limits

Thanks to Navy Lookout.

15 Comments leave one →
  1. true navy man permalink
    February 1, 2010 12:49 pm

    you lot dont have a clue what you are talking about. Everyone knows if you sign up to the armed forces you will probably go to war at some stage or another. When i signed up to join the royal navy i knew the sort of life it would be and i also knew that yes i could end up going to war but that did not stop me. You guys act like people dont know what they are signing up for , of course they do its on the news every single day you either hear of somone being shot or worse killed. I do agree that yes it is mabey slightly cruel that they dont show this on the adverts but if you saw an advert for a new car and it showed you the brakes failing would you still buy it? I think now!

  2. Jed permalink
    January 13, 2010 1:29 pm

    All recruits should be shown Black Hawk down before signing on the dotted line, particularly the bit where they are hunting inside that guys upper thigh / crotch for his artery to stop him bleeding out !

    I saw survivors of the Sheffield and the Welsh Guards in the Falklands, on TV, horrific burns etc, did not stop me joining the Navy. Just saying……

  3. January 12, 2010 4:06 pm

    I’ve been quite impressed with the RN’s latest ads. For a long time they’ve been behind the RAF and the Army with their media relations, lets hope it works as there is apparently a bit of a recruiting shortfall in the RN.

    It would be wonderful if we didn’t need to have armed forces, but unfortunately some people out there only understand force. Imagine a world where we unilateraly disband our armed forces – it wont stop piracy or terrorism, it would just create a vacuum. History has shown that time and time again. I believe the issue is not so much having armed forces, but the right and proper use of them.

    In terms of the ethics of joining the armed forces, for a lot of young people it is the only or one of the only career options out there. I think any person walking into an armed forces recruiting office knows that they are signing up for a profession that could potentially mean being in danger, especially in this day and age. In the Falklands there were worries that a lot of servicemen had served up to ‘see the world’ but hadn’t counted on the fact that one day they might have to go to war.

  4. January 12, 2010 3:28 pm

    I agree with PaidKiller completely. It’s just a shame how many young people will be conned by glossy ads like this one and end up returning home brutally disfigured or disabled after fighting in yet another nonsensical war.

    I find it galling that they continue sell the armed forces on how exciting it is. Being in a plane crash is ‘exciting’.
    Bayoneting another human being might make your heart beat faster, but war is not a bungee jump on an activity weekend with your mates.

  5. Chuck Hill permalink
    January 12, 2010 2:32 pm

    Paid Killer, all true, but is there a better alternative? Should we let the bullies run the world? They would end up fighting among themselves anyway, and using the rest of us for cannon fodder.

    Of course, most people in the armed services don’t actually get involved in combat. For the US in WWII I think it was only about 10%.

    If we ever have a total war, the civilians may be just as likely to experience the things you describe, as the Germans at the end of WWII or Londoners during the Blitz.

    As for those that do join the military, isn’t the willingness to do unpleasant work that needs to be done noble? If there no down side, even the dilettantes would do it.

  6. Mike Burleson permalink*
    January 12, 2010 2:24 pm

    Killer-Sadly death on both sides in wartime is all too common. That doesn’t make it right, only just not unusual.

  7. Paid Killer permalink
    January 12, 2010 2:01 pm

    What I find really outrageous about military recruitment ads is the way they totally ignore the fact that service in the armed forces right now involves the death of innocents and the horrific maiming of comrades. Of course the truth would tend to discourage kids from joining up. But is it really better to let children think they’re in for a life of fun and adventure when really they’re going to become murderers or murder victims?

    Someone’s going to object to my comments. But before you start with the insults, answer this: is it true or untrue that members of the services get to see their friends lose limbs? Is it true or untrue that innocent civilians are killed by both sides?

  8. January 12, 2010 1:39 pm


    these older recruitment videos were a big success:


  9. west_rhino permalink
    January 12, 2010 10:07 am

    Outrageous by USAF standards, no reflective belt worn while operating that minigun!

  10. January 12, 2010 12:36 am

    Wow…that’s better than most US Navy adverts (is that the right word?)!

  11. January 11, 2010 11:14 pm

    Here’s the advert taken to it’s logical conclusion:

  12. Mike Burleson permalink*
    January 11, 2010 8:07 pm

    Well the Brits think it controversial. Just do a Twitter search!

  13. January 11, 2010 7:56 pm


    I can see why that advert is controversial.
    He is clealy not wearing anti-flash gear while firing that minigun.
    I am outraged.


  14. Jed permalink
    January 11, 2010 7:13 pm

    Erm, I am not seeing the controversy ? Could you point out what is controversial ??

    Solomon – seeing as the Royal Marines is part of the Royal Navy, why should their ads not share a common theme ??

  15. January 11, 2010 4:25 pm

    That is such a blatant rip off of the Royal Marine ad that I’m nauseated!

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